UX & Service Design (MA)

Your motivation You want to design user experiences to satisfy customers. If you are passionate about designing user experiences to satisfy customers, our UX & Service Design (MA) degree programme is for you. With services accounting for around 70% of the gross value added (GVA) generated in the European Union, designing services to meet customer needs is becoming increasingly important. In this programme, you will learn to develop interactive processes and features, as well as professional services. This programme is suitable for anyone who has completed a Bachelor of Arts degree and is enthusiastic about managing and designing user experiences to develop first-class services. Your outlook You will become an expert in user experience and service design. As an expert in user experience and service design, you will become skilled in designing the entire user experience with products, from material goods like furniture to services in hospitals and interfaces. Your goal will be to make services, products, and systems user-oriented and successful by researching and understanding user behaviour. You will learn methods from both UX and service design disciplines and have the option to specialise as a UX designer or a service designer. Your expertise will be in demand in classic design and in UX design agencies or in the industry, where you will be able to develop user-oriented solutions for both product and service industries. Programme content & competencies You combine innovation, technology, management and the customer. In our UX & Service Design (MA) degree programme, you will learn to combine innovation, technology, management, and customer experience to design the user’s overall interaction with digital and analogue systems. You will have the opportunity to set individual focus areas through the projects you design and apply your newly acquired knowledge in a practical context. As potential managers, you will use your expertise in both UX and service design to organise and control design processes. Service design promotes a holistic view of processes within companies and how they contribute to the overall customer experience. You will learn to research models and methods at the interface between business, marketing, design, and technology, adapting them as necessary and developing new methods if required.