MA in Strategic Marketing Management

In the Master's in Strategic Marketing Management, you will learn to analyse dynamic framework conditions in globalised markets and to develop promising strategies through qualitative and quantitative analyses. During your studies, you will benefit from the intensive exchange with experts from the business world and implement your own projects. The MA Strategic Marketing Management prepares you for a career in international marketing . You will be able to derive promising marketing strategies from the findings of market research and the specifications of corporate management as well as to plan and control them in a goal-oriented manner. In order to fully prepare you for a career in international data science, in this Master's programme: You’ll spend a semester abroad at one of the 190+ partner universities around the world. Optionally, you can opt for the Double Degree at a partner university abroad and graduate with two degrees at the same time. The programme is also internationally AACSB accredited, ISM being the first German private university of applied sciences that received the prestigious AACSB accreditation in 2024.