Sales Engineering

If your enthusiasm for technology and people come together, Sales Engineering is the perfect study programme for you. Sales Engineering involves selling technically sophisticated products and services – with a deep understanding of technology and a focus on customised customer solutions. Delve into the world of international business to business sales. Learn how digital trends are changing purchasing behaviour and how innovative products are successfully presented worldwide. Through industry projects, international excursions like to Silicon Valley, and practical work in the Sales and Purchasing Laboratory, you will acquire technical, economic, and sales expertise that will enable you to not only understand international business but also actively shape it. Through elective courses, you can specialise in further areas such as supply chain, materials science, etc. Unique features Interdisciplinary blend of technology, sales, digital tools, and AI. Practical application of AI, training and coaching of negotiation techniques in our own Sales and Purchasing Laboratory. Close collaboration with local and international technology leading companies Supportive environment, medium class sizes, and approachable lecturers and staff Opportunities for international study and interdisciplinary projects Practical internship semester for real-world experience