Marketing & Brand Management
Hochschule Fresenius
Program Overview
Our Master's programme in Marketing & Brand Management (MSc) is designed for individuals who hold a Bachelor's degree in a business-related field and aspire to become skilled marketing and brand managers. These professionals are responsible for making brands stand out, creating a competitive and long-lasting advantage. They develop strategies for brand positioning, create comprehensive communication plans, and oversee their execution and implementation. The programme provides the necessary knowledge and skills for students to excel in this highly sought-after field. In this programme, you’ll receive hands-on instruction from industry experts. You’ll engage in various projects and case studies. In addition, interactive learning, field trips, guest lectures, and workshops are all integral components of our teaching approach at Hochschule Fresenius.
EURFinancials
Financials
INFOIntakes and Duration
Intakes and Duration
Intake Season
Winter (October); Summer (April)
Duration
4 semesters
COCareer Outcomes
Career Outcomes
You can always explore various career paths after completing this program. The listed options are some of the most popular among graduates.
EURSalary Outlook
Salary Outlook
Typical range
€60,000 – €100,000 per year
Fresher, mid-level, and experienced ranges are linked to external sources so they stay auditable for applicants.
LANGLanguage & Exams
Language & Exams
Teaching Language
English
Applicants must provide proof of their English skills at a B2 level through one of the following methods: TOEFL (minimum 80 points Internet-based) IELTS (minimum 6.5) minimum of 60 ECTS from a Bachelor's programme conducted in English internal test of Fresenius University of Applied Sciences
REQRequirements
Requirements
Academic Admission
To be eligible for admission to the Master’s programme in Marketing & Brand Management (MSc) at Hochschule Fresenius, you must meet the following requirements: Bachelor's degree: you must have successfully completed a Bachelor’s programme consisting of at least 180 credit points. Subject-specific admission requirement: you must have earned at least 60 credit points in management or business administration during your Bachelor's degree. If you have earned less than 60 credit points in these fields, you must pass an admissions test. If you have not yet completed your Bachelor's degree, you can still enrol in the Master's programme at Hochschule Fresenius, provided that you have completed at least 80% of the required credit points. Additionally, Bachelor’s students enrolled at Hochschule Fresenius are only required to pay the monthly Master's tuition fees when they begin the programme.
APS Certificate
An APS certificate is required for applicants who have completed their qualifying education in India, China, or Vietnam.
IELTS Score
IELTS 6.5 overall
Application Deadline
Application deadlines are subject to changes. Please refer to the above university course link for the most accurate information.
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