Marketing

The goal of the Master's programme is to give students a deeper understanding of marketing issues based on a sound marketing-related training. In particular, various technological developments and future trends in the development of markets are taken into account. This ensures that students are prepared for the market's future requirements and that graduates are highly attractive to potential employers. Classes are held at both the Rheinbach and Sankt Augustin campuses. An overview of the course topics: Marketing Process & Strategy Digitalisation of Business Models International Marketing Case Studies Pricing Market Research Data Management / Statistical Analytics Future Trends & Scenario Techniques Business Model Generation Product/Innovation Management & Services Sales Promotion Digital Consumer Behaviour Business Communication & Negotiation The integration of a semester abroad is strongly supported. The faculty has many partner universities offering a wide array of courses. Please see our website for more information or contact our programme coordinator.