Bachelor in Management & Data Science – Heilbronn

In the Bachelor's in Management & Data Science, data science aspects permeate all management modules. The Bachelor's programme in Management & Data Science offers a fully-fledged management education in which traditional business management content (such as accounting, logistics and marketing) is learned and reflected upon in the context of data science. Technological developments such as artificial intelligence, big data and machine learning are viewed holistically from the perspective of technology designers and users. This is done along economic, social and ethical standards and criteria, including compatibility with fundamental rights and the promotion of the Sustainable Development Goals (SDGs). Students acquire a strong mathematical foundation and attend several basic computer science courses at the TUM School of Computation, Information and Technology at the TUM Heilbronn campus. Students in the Bachelor's in Management & Data Science are therefore ideally equipped to take on management tasks in this era of digital change. They learn how personal, corporate and social data can be utilised for the benefit of people, companies and society. The potential use of technologies and data in the ecological field (e.g. in climate protection) also plays an important role. Overall, the Bachelor's in Management & Data Science offers a unique combination of management skills and data science to successfully master the challenges of digital transformation.