MA in Luxury, Fashion & Sales Management

This Master’s programme combines business administration knowledge with a specific emphasis on fashion management and marketing, retail, purchasing or sales in the luxury and consumer goods industries . The main focus of the course is on the fashion industry. However, the luxury goods sector covers a much broader range of products, from the furniture industry to the automotive industry. Students get to know the complex value chains as well as different sales and action concepts. E-commerce plays just as important a role as classic retail structures. The programme is rounded off by content in marketing and brand management . This programme can be started in the winter semester only (end of September) and is offered in English. The regular duration of four semesters can be shortened to three semesters if, for example, you bring 210 ECTS from your Bachelor's studies (check the Fast Track option). The programme is internationally AACSB accredited and includes a semester abroad at a partner university in Europe or overseas, practical teaching by lecturers who are experts and managers in the real business world, twelve weeks of compulsory internships, workshops and company excursions to practice your learned skills and prepare you optimally for your future career. Optionally, students can receive a second, accredited double degree from a partner university of the ISM abroad, in France, United States, Spain, Australia, etc.