International Tourism Management

International Tourism Management is a business management degree programme, whereby you can focus on the cruise market or innovations. Our students are trained for roles in product management, marketing, sales and human resources. Possible employers range from destination management organisations, tour operators, shipping companies, and hotels to consulting firms. Due to the broad nature of this study programme as well as the internationality and the practical relevance of the programme, our graduates have very good career opportunities. The Bachelor's degree programme in International Tourism Management BA is a four-year full-time programme, and 240 credit points are earned with the degree. Students gain an overview of economic action and decision-making, how companies function, and how products are designed and resources are managed. Throughout the degree programme, students work on a number of projects where the theoretical knowledge can be applied in practical cases – current challenges of the tourism industry, individual tourism companies and society are addressed. In this way, students not only gain important practical experience but also make a valuable contribution to society and develop personal skills in a career-oriented manner. In the fifth and sixth semesters, students work abroad, whereby a semester abroad can be integrated.