MA International Tourism Development

International tourism and associated areas, such as hospitality and event management plus cross-sector industries such as spas, prevention centres, rehabilitation clinics, sports and recreation facilities, culture and leisure centres sectors, generate billions of euros annually. The whole sector is a vastly expanding, lucrative and appealing area in which to build your career. As a student on this course, you will deepen you knowledge in the modern-day, globalised tourism market and become an expert in the following current global tourism trends: Health and wellness tourism regarding demographic change and rising health consciousness Continued globalisation and urbanisation of destination package deals The development of new international destinations Increased digitisation in the industry through online booking engines Increased customisation including “dynamic packaging“ Social networks as a communication base for marketing and travel destination reviews Trends towards ecological, green tourism During this course, all aspects of the modern, globalised tourism market will be covered in four main modules: International Tourism Management Empirical Research Methods Business Economics International Destination Management