International Business

The Bachelor of Arts in International Business (IB-E) at Heilbronn University is a dynamic, English-taught programme designed to provide students with a solid foundation in business administration, intercultural competence, and language skills essential for a global career. The curriculum combines core business disciplines with hands-on experience and offers in-depth exposure to international management practices. Students can choose from four majors, allowing them to specialise in areas such as International Management, Marketing, Human Resource Management, or Finance. For international students, there is an opportunity to master the German language and gain valuable insights into Germany’s dynamic business landscape. German-speaking students, on the other hand, can expand their skill set by learning a third language, such as Arabic, French, Russian, or Spanish, and explore related cultural areas, adding versatility to their professional profiles. Students enjoy the opportunity to study at one of 90 renowned partner universities worldwide and complete their internship abroad. Based at the modern Heilbronn city campus (named "Bildungscampus"), students benefit from cutting-edge facilities, strong connections with industry professionals, and networking opportunities with leading companies, ensuring a comprehensive education that prepares them for success in the global marketplace.