Digital Technology and Management, full

Digitalisation, connectivity, big data and AI as well as globalisation have revolutionised the way companies are run. These megatrends not only impact the product and service offerings of companies, but they also fundamentally change how companies develop, procure, produce and market, and how they earn money as a result. To master this transformation, companies need graduates... who think and act in an interdisciplinary, cross-functional and interfacing way who have a deep understanding of digital technologies as well as management know-how who possess language skills and intercultural competencies who are creative and at the same time strong in implementation who are able to familiarise themselves with ever new topics while still keeping an eye on the old These are exactly the competencies you will acquire in the Digital Technology and Management programme ! Highlights – these are your study benefits! highly topical subjects (digitalisation, networking, big data, globalisation) many interdisciplinary subjects, partly in cooperation with partner universities abroad completely in English or, from the internship on, also in German innovative teaching methods extensive practical integration first research experience options for choice and specialisation from the first semester onwards summer and winter schools at home and abroad top-class lecturers from science and practice modern laboratories and equipment small university and close supervision