Digital Media and Society

Digitalisation is changing the world around us. Datafication – the growing number of data that can be aggregated and processed in automated ways – is increasingly becoming characteristic for our societies. As part of these processes, the role of media and communication devices and what we mean by media and communication studies is changing as well. The MA Digital Media and Society is situated at the leading edge of these developments. Its aim is to qualify students for media planning and decision-making positions in a datafied society. The media still function as businesses and institutions that provide us with information, education and entertainment. But in addition, they have also developed into tools of data collection that interconnect previously independent areas of life. For example, it is now possible to predict the shared characteristics of media users by their online practices. What do we mean by digitalisation and datafication? On an individual level, we can see these technological changes in the way we now receive recommendations on books to read and films to watch. Owing to the information that the platforms we use gather about us and the people close to us, we are encouraged to follow or get in touch with certain people on social networks. Similarly, we can track our own activities with the help of gadgets and receive feedback and statistics on our behavioural patterns. But digitalisation and datafication go way beyond the personal. On a societal level, these processes have a great impact too. Think about decision-making processes in institutions like schools and universities, the financial industry, governmental organisation and agricultural businesses. These are just a few examples of areas in which processes of digitalisation and datafication have had a great impact on how information is gathered, stored and analysed. Digitalisation and datafication require that we critically rethink the role that media and communication devices play in our everyday lives. The in-depth analysis of these developments in different segments of society is a central theme running through the modules of the MA Digital Media and Society. In addition to the enhancement of critical and analytical thinking, a second core theme is to provide students with the required skills and knowledge to work in businesses, organisations and institutions dealing with aspects of digitalisation and datafication. The Master’s programme adopts an integrative approach , as we understand digitalisation and datafication in their broadest sense and in their interrelations to society as a whole. With such an overarching perspective the MA in Digital Media and Society encompasses a core area of advanced theory and methods training in communication and media research with a focus on digital media . Moreover, the programme includes cross-disciplinary electives with study components from the field of computer sciences and other disciplines as well as hands-on experience within the regional (media) industry. This programme structure offers students a wide range of electives to choose from as well as scope to develop individual specialities and profile building.