Design Entrepreneurship

The Master of Arts in Design Entrepreneurship equips emerging designers with the skills needed for global product development. Students learn how to design with an interdisciplinary, intercultural approach and gain the know-how to manage the process of modern product and systems development from the first idea to product launch. They are encouraged to reflect critically on their design and business ideas and develop products, systems and services that prioritise socially responsible solutions. The programme focuses on knowledge and skill building in key areas of "glocalised" design processes: Ideation, design and prototyping Interdisciplinary development and production Innovation management, entre- and intrapreneurship Business start-up tools, marketing and business administration Intercultural and transnational communication Interdisciplinary and project-based learning is essential to modern design education and is integrated into the programme accordingly. Teaching is carried out collaboratively by professors in the areas of design, engineering, computer science and business. Students undertake project-based collaborative work and develop real design projects, which have the potential to be transferred into a business. In addition, training in intercultural communication and international cooperation — crucial skills in tomorrow's design profession — is anchored in the programme's curriculum and structure. Students regularly carry out project work in intercultural groups and are able to experience different cultures first-hand in an optional study abroad at one of our international partner universities.