Arts and Cultural Management (MA)

The Master's programme in Arts and Cultural Management is offered by the Leuphana Professional School in cooperation with the Goethe-Institut. It is an English-language, distance-learning programme aimed at cultural professionals from all over the world. The programme focuses on comprehensive international cultural management with a key focus on the transdisciplinary combination of cultural and business studies. The Master's programme is offered in two variants: 60 ECTS in three semesters 90 ECTS in four semesters The distance-learning programme includes a total of two block seminars in Lüneburg but otherwise runs online. An e-tutor and the programme coordinator are available for support during the online blocks. Contents of the Master's programme Social, political, and cultural transformation processes Management and finance Culture marketing, communication, and branding Organisational development Audience development International partnerships Market and business analysis Reception of culture and cultural theory Law in cultural organisations Sustainability and social responsibility Culture policy A key focus of the cultural management Master's programme is on practical skills. That is why case studies and projects are an integral part.