Bachelor's in Business Psychology (BBP)

WHU's Bachelor's programme in Business Psychology addresses qualified, committed students from around the world. Offering a unique blend of a broad-based curriculum, practical experience, and international exposure, the programme equips students with the professional skills and comprehensive mindset needed to thrive in today's changing world. The study of at least one language, an integrated semester abroad at one of our partner universities worldwide, and an internship abroad are fundamental elements of the programme. Students acquire a complete set of tools to tackle complex business challenges competently, on the basis of a solid academic and scientific foundation. At the same time, the programme fosters practical experience by covering real-world situations. Students complete two internships, during which they apply their acquired knowledge in a company setting.