Business Administration, Specialisation in Digital Customer Experience & Service Design Business Administration / DICE
Catholic University of Eichstätt
Program Overview
Business Administration – specialisation in Digital Customer Experience & Service Design, supported by the FGU - French-German University After completing the double degree, students will receive two diplomas from two top universities – a Master of Science in Business Administration from the Catholic University of Eichstätt-Ingolstadt and a Master's in “International Marketing of Innovation” from Toulouse School of Management. Both programmes are closely intertwined and offer in-depth knowledge of marketing and service management, especially regarding the topics of digitalisation and innovation. As customer experience gains more importance in companies, it is necessary for managers to be competent in those fields. The Master's specialisation in “Digital Customer Experience & Service Design” is a fully integrated study programme where students spend half of their studies abroad in France. They will study alongside French students throughout the entire course of studies, at the Ingolstadt campus as well as in Toulouse. Through this deep integration, students develop profound language proficiency in German, French and English, which will go far beyond the level acquired during a usual semester abroad. Students of the programme acquire knowledge of technology-driven marketing and service management over four semesters. They start with a semester at the University in Toulouse and then transfer to the Ingolstadt School of Management for their second and third semester. During the fourth semester, students complete a six-month internship in a francophone country and work on their Master’s theses. After completion of the programme, students are well equipped to take senior jobs in the following roles and fields: product manager, customer experience manager, e-marketing, community manager, E-CRM manager, and e-marketing manager. Because the programme offers a good mixture of theoretical and practical modules, it is also possible to enrol in a PhD programme and focus on research. Your advantages of choosing a programme supported by the FGU: Being part of a German-French group of students who receive special support and sponsorship during their studies The duration of studies is divided equally between both partner universities. A fixed curriculum with a minimum stay of two semesters at the partner university The FGU grants 350 EUR per month to every student of the major during their stay abroad. Recognition of all academic credits earned at the respective exchange university Integrated, English-taught study programme at WFI and at the renowned partner university, Toulouse School of Management Students earn the academic degree of “Master of Science – Business Administration” at WFI as well as the “Diplôme de Master – International Marketing of Innovation” of Toulouse School of Management without an extension of the duration of the studies. All study programmes sponsored by the FGU are subject to strict quality control, which is assured by regular evaluations carried out by independent German and French university professors. This double Master’s degree is accredited by the FGU.
EURFinancials
Financials
INFOIntakes and Duration
Intakes and Duration
Intake Season
Winter (October)
Duration
4 semesters
COCareer Outcomes
Career Outcomes
You can always explore various career paths after completing this program. The listed options are some of the most popular among graduates.
EURSalary Outlook
Salary Outlook
Typical range
€60,000 – €100,000 per year
Fresher, mid-level, and experienced ranges are linked to external sources so they stay auditable for applicants.
LANGLanguage & Exams
Language & Exams
Teaching Language
English
English (level B2; e.g. by TOEFL score of 78 or better, Goethe exam B2, Bachelor's or Master's degree in English – confirmation of university required) German (An A2 level must be achieved by the end of the second semester of the programme at the latest; registration is conditional until then. Level B2 is envisioned.) French (An A2 level must be achieved by the end of the second semester of the programme at the latest; registration is conditional until then. Level B2 is envisioned.)
REQRequirements
Requirements
Academic Admission
Prerequisites First qualifying degree in the field of business studies, business administration, economics or a very similar field obtained at a university in Germany or abroad. In addition to the existing Academic Evaluation Offices in China and Vietnam, the Academic Evaluation Office India (APS) has been established. All prospective students with educational certificates acquired in India must already submit a so-called APS certificate at the time of application! Applicants to this specification should be aware that the programme includes a mandatory stay of study at the Toulouse School of Management (France). This is not an MBA, but a Master of Science programme. Proof of prior knowledge in English, German and French language skills (details see below) Proof of further foreign language skills (if applicable) Proof of study or work abroad experience other than those gained in your home country (if applicable) Proof of programme-related work experience or internships (if applicable) Proof of voluntary work (if applicable) A strong one-page statement of purpose essay (written either in German or in English) on why you are applying to this specific programme, including the fit with your long-term goals. Specific questions to guide the essay are asked during the application process. Number of places Number of places: 10 (including international students) Documents Bachelor’s degree, which must be formally equivalent to a German Bachelor's. If you are not sure whether your previous course of studies qualifies for your chosen degree programme at our university, you may have a first check at the "anabin data bank" ( www.anabin.de ). Full CV Original or certified true copy of your school leaving certificate as well as original or certified true copy of German, English, or French translations of the named certificates School leaving certificate with average grade To convert the grade of your school into a German grade, we would need the official grading system of your school. Please prepare a copy of the official grading system for uploading. If applicable: university entrance examination certificate from your home country Applicants who have completed previous periods of study in China, Vietnam, India, or Mongolia: APS certificate Original or certified true copy of your university leaving certificate (Bachelor's degree or equivalent) as well as original or certified true copy of German, English, or French translations of the named certificates Full transcripts of your Bachelor's studies Your transcript should show the average grade of your university degree. To convert this grade into a German grade, we would need the official grading system of your university. Please prepare a copy of the official grading system for uploading. Here you can download our brochure with the most frequently asked questions regarding your studies at KU and in Germany, the requirements, the preparation, financial issues and more.
APS Certificate
An APS certificate is required for applicants who have completed their qualifying education in India, China, or Vietnam.
IELTS Score
Not specified
Application Deadline
Application deadlines are subject to changes. Please refer to the above university course link for the most accurate information.
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