BA Business Administration

The aim of the BA Business Administration | International Management and Marketing programme is to develop a global business graduate with a well-rounded and state-of-the-art management and marketing expertise and a skill set that can be adapted to different international business settings. As such, students will learn to manage a diverse workforce, organise projects, and devise international management and marketing strategies. Berlin International is set within the unique context of Berlin, which apart from being the seat of many multinational corporations, is also a major start-up hotspot in Europe. Our students can thus have their pick in terms of either working for a start-up or a multinational corporation after their graduation. The learning environment of Berlin International is problem-based and has a strong focus on the applied practitioner approach. We draw on the expertise and professional experience of our diverse staff as well as our local and international firm network to bring theory closer to the actual business practice. We pay attention to employer needs and help our students develop a skill set that is relevant to the challenges of the 21st century workplace. Interpersonal, intercultural, and analytical skills are all high on our skill development list. We practise these skills by working individually as well as in groups. Our learning environment is friendly, inclusive, and social, which allows us to respond to individual student needs. The Bachelor's programme in Business Administration | International Management & Marketing is taught in English. If you are looking for an international BA programme that provides the perfect basis for your future career by equipping you with state-of-the-art business knowledge and methods, look no further and apply for our Business Administration | International Management & Marketing programme at Berlin International.