Bachelor of Business Administration / International Marketing

The seven-semester programme offers a degree in business administration with a specialisation in International Marketing. Students study four semesters general business administration courses (e.g. Finance, Accounting, IT, Economics, Law, Statistics, Ethics) and two semesters specialised marketing courses (e.g. Sustainability Marketing, Digital Marketing, Marketing Communications). The study programme is supplemented by a one semester job-specific internship in the field of marketing. International students who come from abroad to do their Bachelor’s degree in Business Administration/International Marketing at Pforzheim University usually complete all seven semesters in Pforzheim. This gives them the advantage to immerse themselves in the German culture and learn the language – they are then perfectly prepared for jobs in Germany after graduation. However, students can also spend some time abroad during their studies. This implies that the marketing specialisation is done partly or fully abroad instead of in Pforzheim. Two options exist: Students spend one semester (fourth semester) abroad at one partner university or even two semesters abroad (fourth and fifth semester) at two different partner universities on two different continents. There are currently around 20 partner universities available worldwide, including: Örebro University, Sweden; Sheffield Hallam University, GB; Yonsei University, Korea; Hong Kong University; American University Kairo, Egypt; Insper, Sao Paulo, Brazil. Students spend one year (fourth and fifth semester) abroad at a partner university and acquire a double degree, i.e. the Pforzheim Bachelor’s degree in combination with the foreign degree of the respective partner university. The following 11 partner universities are available for the double degree: University of Wyoming, USA Tec de Monterrey, Mexico ESAN University, Peru University of Galway, Ireland IESEG School of Management, Paris, France Clermont School of Business, France University of Ljubljana, Slovenia IQS School of Management, Barcelona, Spain Iscte Business School, Lisbon, Portugal Universitas Gadjah Mada, Yogyakarta, Indonesia Yuan Ze University, Taiwan Career opportunities: Graduates achieve high employability and usually work in brand management, market research, advertising, sales, public relations, key account management, category management or management consultancy after graduation. A large percentage also pursues a Master's degree afterwards and is accepted to top schools worldwide.