Advertising & Brand Design (BA)

The Bachelor’s programme in Advertising & Brand Design combines strategic thinking, creativity and practical project work. Students learn to develop communication strategies, brand concepts and creative solutions across visual, verbal and audiovisual media. The curriculum integrates advertising theory, brand strategy, consumer behaviour, market research and innovation management with hands-on design and copywriting projects. Students work on real-world briefs provided by advertising agencies, companies, and cultural or social organisations. The programme is taught by lecturers with strong industry backgrounds, ensuring a high level of practical relevance. Graduates are prepared for professional careers in advertising agencies, marketing and branding departments, media companies and cultural institutions, as well as for progression to postgraduate and Master’s programmes.